Lead generation refers to the process of identifying and cultivating potential customers for a business. Here are some best practices for lead generation: Define your target audience: Clearly define the characteristics and demographics of your ideal customer to focus your lead generation efforts. Create valuable content: Use content such as …

B2B marketing can be complex and requires a different approach compared to B2C marketing. Here are some common mistakes B2B marketers make: Focusing on features instead of benefits: B2B buyers are interested in how your product or service can solve their specific problems or improve their business, so it's important …

Getting prospect meetings is an important part of the sales process and can be challenging. Here are some strategies for getting meetings with potential customers: Networking: Attend industry events and conferences, and reach out to people in your professional network to build relationships with potential prospects. Cold calling: Make phone …

Go-to-market (GTM) strategies refer to the plans and tactics a company uses to bring a new product or service to market and gain customers. Here are some best practices for a successful GTM strategy: Understand your target market: Conduct market research to identify your target customers and their needs. Position …

Is your new strategy for 2023 to do the same thing. In a recent survey by Go-to-Market Pros, many sales and marketing executives are doing exactly that or just doubling down on past programs Rationale is: -We have revenue potential to continue last year's plan -We are better set up …

Result of the key finding on programmatic ways to drive NNPMs from the Enterprise Sales Forum at Rapid7 1. “Moderated Prospect Meetings” Peer-centric buyer best practices 2. “Benchmarking & Indexing” Rank & rate buyers on their capability to solve high-priority problems 3. Prospect Performance Audit 4. Maturity Levels: Rate prospects …

About this Event How well are these sales lines working today: "Can I please get a 15-minute demo” or "I see you downloaded my white paper, can we find 5-10 minutes to chat Probably not too well. Buyers are overwhelmed with a deluge of sales and marketing messages and that …